The Troop by MASS Branded

Tony C. Santos & Emad G. Romero for MASS @ IMM – Indian Male Models blog.

MASS Branded recently launched their new capsule collection of high-end streetwear for men.

Designer Mass Luciano continues to play with structured mesh styling, for a look that’s both seductive yet subtle. Taking it’s cue from the premier collection, MASS Branded offers updated lighter versions of the brands popular styles, in their signature black and white colors.

“We get a lot of feedback via Instagram and social media from ‘the troop’, and they’re definitely part of our design process”, says Mass Luciano about his customers. The new paneled mesh sweatpants was added to this capsule because of requests for a pant version of their popular mesh shorts.

Photographer Antoni d’Esterre captured the new collection in a series of editorials which high-lights the brands attitude. This story shot at Background Studios in Madrid features models Tony C. Santos and Emad G. Romero in looks styled by Mass Luciano.